The Role of Logistics in Supply Chain Success: Key Drivers of Efficiency and Competitive Advantage

Authors

  • Maryam Zahra

Keywords:

Logistics, supply chain management, transportation, warehousing

Abstract

Logistics is a critical function within supply chain management, ensuring the smooth and efficient flow of goods, information, and services across various stages of production and distribution. This article examines the pivotal role logistics plays in supply chain success, highlighting its impact on operational efficiency, customer satisfaction, and organizational competitiveness. By integrating logistics with broader supply chain strategies, companies can achieve cost reductions, timely deliveries, and optimized inventory management. The article provides a detailed exploration of key logistics functions, including transportation, warehousing, inventory management, and order fulfillment, and analyzes their contribution to supply chain performance. Through case studies and industry examples, the article demonstrates how effective logistics strategies can foster collaboration among supply chain partners and enhance overall supply chain resilience. Furthermore, the article explores the challenges faced by logistics managers, such as global sourcing, technological advancements, and risk management, and suggests best practices for leveraging logistics to achieve sustainable supply chain excellence. 

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Published

2025-12-31

Issue

Vol. 3 No. 2 (2025): International Journal of Innovative Research

Section

Articles

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Copyright (c) 2025 Maryam Zahra

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